Some Misconceptions about the Proximity Marketing Industry.
Apple was first to listen to the consumer that complained about those pesky pop-up ads. Beginning with their software update in iOS 14.5 is the roll out of App Tracking Transparency (ATT), which requires developers to disclose their privacy practices within the App Store while simultaneously allowing users to opt in or out of data sharing (via their IDFA) on a per-app basis.
The second change requires a single button only option when requesting access to location data prior to the iOS prompt. This request - otherwise known as an onboarding screen or splash screen - gives users the ability to click and block location based ads which have been a Major source of complaints from users for years.
(We saw this coming a year ago which is why we dropped GeoFencing Systems.)
Android is following suit because Folks have had enough of those constant pop-ups and finally the major players are listening to the consumer.